Organic Wear

I really, really didn't want to like this new line.
I saw it during my weekly pilgrimage to the grocery store. I saw it and filed it away in my brain to research further at a later date. The following week I glanced at the package looking for an ingredient list. I didn't find one. "Aha!" I thought...just as I suspected. Another fake-natural line trying to cash in on the organic movement. Tonight I finally took the time to look at the Physicians Formula website and check out the ingredients. They were...natural. I knew when I saw the ECOCERT
logo on the packaging that the line may very well be legitimate but I was still doubtful until I looked at the website and ingredients.
The entire line is very affordable at between $6.95-$13.95 and some of the products include a goat hair applicator brush.
Physicians Formula has always been one of the highest-quality conventional/drugstore brands. Founded in 1937 they chose not to use over 100 of the known most-irritating ingredients. It does make sense that a company dedicated to cosmetics for sensitive skin would choose to make a line of products made with pesticide-free botanical ingredients.
I just usually automatically reject anything I see on the shelves of my local grocery or drug store (unless it's Whole Foods and even there I double-check the ingredients) I have gotten so used to seeing so-called "natural" products that are really just regular old conventional products with the same nasty ingredients but with a lavender flower on the label and possibly a few drops of lavender oil or lavender "fragrance" on the ingredient list.
I think it's great that what used to be solely a niche market is now expanding into conventional channels. Anything that makes large companies more responsible is a good thing, even if their motivation is simply cashing in on a hot trend. Organics are better for our bodies and for our planet and now the average shopper (vs. the obsessive label-reader) will also benefit.